JOYCE ANTAR IS THE NEW MANAGING DIRECTOR OF SCANIA SOUTHEAST ASIA

Scania Southeast Asia is pleased to announce the appointment of Joyce Antar as the new Managing Director. She assumes her new role effective 1 st of July 2024. She replaces Heba Eltarifi who is the previous Managing Director of Scania Southeast Asia.

Born in Lebanon and raised in Sweden, Joyce first joined Scania in 2007. Since then, she has garnered vast experiences in logistics, procurement, industrial & commercial operations, digitalisation, and retail management. She has worked closely with global teams from Latin America, Middle East, Europe, and Asia. As the Director of Digitalisation & Shared Services for Asia & Oceania Commercial Operations, she has spearheaded the digitalisation transformation for Scania’s commercial operations and services in Asia and Oceania regions. In Scania Malaysia, as the Regional Manager of Region Central, she has maintained high-performing retail and workshop teams to continue delivering Scania’s premium products and services to customers. She holds a Master of Science degree in International Business from Jönköping University and a Master of Science degree in Finance from Università Bocconi.

In her new role, Joyce will oversee all operations in the Southeast Asia region, including strategic planning, business development, and customer relations. She will continue to drive Scania’s growth in this dynamic market and furthering the company’s commitment to sustainability and innovation.

Along with her vibrant and joyful personality, Joyce also brings enthusiasm, strategic vision, and commitment in driving real change in Malaysia, Singapore, and in the region.

“I am very excited and honoured to take on the new role, and team up with our knowledgeable and dedicated colleagues in Scania Southeast Asia. Through our service-driven mindset, built upon our Scania core values and leadership principles, our customers can trust we will continue to have them in focus in everything we do. Our outstanding offer in the heavy truck and bus industry, secures profitability, sustainability, and growth for our customers. We continue to lead the way by driving the shift towards a sustainable transport system.”

Joyce is a single mother with two children. She enjoys travelling to experience new cultures and the excitement of adventure sports.