In an ongoing effort to enhance road safety and promote responsible driving practices in the region, Scania Middle East FZE has launched the second consecutive year of its Road Safety Heroes initiative in Abu Dhabi.

This collaborative effort with Bin Brook Motors & Equipment L.L.C. aims to educate truck drivers on essential safety driving tips, contributing to safer roads in the region. By prioritizing road safety, the initiative not only safeguards lives but also alleviates the economic strain caused by traffic accidents, aligning with broader sustainable development goals.

“Road safety awareness for truck drivers is an essential initiative that plays a critical role in promoting a culture of safety and responsibility among all drivers on the road. By prioritizing road safety, we are not only safeguarding lives but also alleviating the economic strain caused by traffic accidents. This campaign serves as a significant step towards achieving sustainable development objectives and fostering a resilient and forward-thinking society. Let's join hands in spreading awareness and prioritizing road safety for a better and safer future for all road users,” shares Ayman Hafez, General Manager, Bin Brook Motors & Equipment LLC.

Juan Carlos Ocampo, Managing Director of Scania Middle East, also emphasized the significance of this initiative in ‘Driving The Shift’ towards a sustainable transport system, sharing — "Improving road safety in the Middle East is a vital part of our mission to transition towards a sustainable transport system. By educating and empowering truck drivers, we are not only enhancing safety on the roads but also contributing to the overall sustainability of the transport sector. This initiative underscores our dedication to fostering a safer, more responsible, and forward-thinking society."

The Road Safety Heroes initiative exemplifies Scania's steadfast dedication to road safety. By targeting truck drivers, who are crucial to the transportation sector, the campaign aims to foster a culture of safety and responsibility. This initiative is geared to expand further with Scania’s regional partners in Saudi and Oman this year.

Join the Regional Initiative

Scania invites all its partners and customers in the region to join hands in fostering road safety, one driver at a time. By educating and empowering truck drivers, the initiative aims to shape a safer future for all road users. Remember, every safe journey begins with you.

Learn more about Scania’s Driver Training services here.