SME 2024 Dealer Conference & SUPER Launch
The SME Dealer Conference 2024 and the SUPER Launch for partners have been concluded with remarkable success on meeting of minds. This year-end gathering brought together key stakeholders from across the region to celebrate achievements, foster future collaborations, unify goals, and this time to also unveil the Scania SUPER powertrain in the region.
The conference began with impactful market presentations from regional partners, setting the stage for collaboration and open dialogue. The afternoon focused on engaging discussions about market plans and business strategies by the SME management team, outlining the company’s vision and goals for the year ahead.
Day two was marked by the highly anticipated SUPER Launch. This exclusive premier show for partners provided an in-depth look at the new Scania SUPER powertrain, showcasing its advanced features and benefits. The launch was designed to prepare partners for their respective local market launches, ensuring they are well-equipped to introduce the new powertrain to customers.
The feedback from participants was overwhelmingly positive, with many expressing their appreciation for the well-organized event and the valuable information shared.
The annual SME Dealer Conference plays a vital role in reinforcing our partnerships and fostering strong relationships with our dealers. It also highlights Scania's dedication to innovation and sustainability, creating a shared vision for future growth and success in the region.
Scania Middle East Management Team: (L-R) Laurentiu Tomescu (CFO), Hans Wising (Sales Director), Juan Carlos Ocampo (Managing Director), Morne Botha (Services Director)
