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ramadan road safety campaign in uae

March 2024 - Dubai & Abu Dhabi, UAE : Improving road safety isn't just a goal; it's a collective responsibility shared by all stakeholders, from manufacturers to drivers, pedestrians, and policymakers. With this ethos in mind, Scania Middle East's CSR activity this year focuses on Road Safety and a proactive engagement with truckers, a vital community whose profession places them at the heart of road transportation safety.

 

'Road Safety Heroes' is Scania Middle East's regional initiative, an educational outreach which promotes smart and safe driving behaviours via some quick tips, reminders and discussions with drivers at the public truck resting areas in the UAE.

 

Starting in Dubai/Northern Emirates, with the full support and cooperation of its local partner - Al Shirawi Enterprises, Scania enabled over 60 'heroes' towards its pledge for a safe and smart driving practices on the roads. 

 

In Abu Dhabi, in collaboration with our esteemed local partner Bin Brook Motors & Equipment, the campaign saw participation from over 70 drivers who pledged to prioritize safer and more responsible driving practices, irrespective of whether they operate a Scania vehicle or not. This underscores the universal importance of road safety awareness.

 

This initiative is set to extend throughout the region, concurrently promoting Scania's Driver Training and Driver Evaluation/Coaching through the Fleet Management System. Scania Middle East shall continue to stand as a beacon of leadership and strive towards safer roads in our region, driving meaningful impact and inspiring positive change one mile at a time.

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